“Elevate also works as a nootropic, and is often used to replace coffee as a focusing tool,” cofounder at AMMA Healing, Ted Moskovitz, told me. “Whereas caffeine stimulates your central nervous system and improves short term mental alertness, Elevate activates the parasympathetic nervous system, which relaxes your body and improves holistic mind and body focus.
“You can think about it like this: our central nervous system can be stimulated, similar to fight or flight, which is a stress response and allows us short bursts of intense concentration,” Moskovitz said. “But sustained periods of stimulation can result in energy crashes. On the other hand, our parasympathetic nervous system is our relaxed state and it lets your brain know you are safe, which is beneficial when you need to sustain focus for longer periods of time and participate in creative activities that require a calmer state, all without any crash.”
I’ve tried Elevate for myself, and as with many CBD-based drinks and products, it does indeed have a stress-relieving, calming effect. I enjoy an alcoholic drink, and adding it to my tipple of choice did not affect the taste of my drink, but did give me a different, more calm experience than the drink alone does.
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